Resources to help sellers optimize auction outcomes.
Search terms:
Check out this helpful article on high volume google search trends to better understand how to optimize inventory cataloging on AuctionNinja. CLICK HERE to read the article!
Here are some key takeaways:
- Secondhand upholstered items are not feared: the sum of ‘sofa’, ‘couch’ and ‘sectional’ searches indicate this is one of the most commonly searched items overall.
- While ‘sofa’ and ‘couch’ can be used interchangeably, ‘sofa’ is the most commonly searched.
- According to Google, there are 368,000 total monthly searches for ‘couch’ and 450,000 monthly searches for ‘sofa’ in the US. However, if you’re located in Washington and sell locally, you may want to use the word ‘couch’ instead, since it’s a more commonly used and searched for word in that area.
Auction Presentation:
First impressions matter. Learn more about keeping bidders engaged through photos by CLICKING HERE, or lot order by CLICKING HERE!
- Straight, visually interesting, high quality photos make all the difference.
- Sellers should always front load auctions. This means that the best lots go first.
- A colorful and visually pleasing sale will help an auction's ultimate performance.
Running a Smooth Pickup:
Pickup is crucial to the bidder experience. Make sure bidders leave feeling good about their purchase. CLICK HERE to learn more!
Here are some key takeaways:
- Ensure that your pick-up details and policies are clearly stated on your website and in your terms and conditions.
- Print out all your winning bidders' invoices the day before pick-up. Request that bidders sign these invoices before leaving the premises with their purchase.
- Sellers can also ask that bidders bring a photo ID to pickup. This confirms identity and could prevent issues in the future.
- If possible, sellers should pre-organize by bidder order, grouping items that were purchased together.