Skip to content
English
Report an Issue
Go to auctionninja.com
  • There are no suggestions because the search field is empty.

How can I optimize search terms?

Bidders use the search section to find specific items on AN. Below, discover ways that you can ensure your item gets in front of the right people. 

Item Lead

The system prioritizes the "lead" or item title when determining which items will appear in bidder searches. This should be clear and direct---if an item title is misleading, a buyer could claim that the transaction failed to result in the promised good.

Description

After the item title, the description is the next most important section of your item listing. Make sure your description is honest, clear, and highlights desirable features. Transparency is always a must. 

Tags

Tags allow you to add additional key words to your item listing.

Example:

If the lead reads: 72 Inch Restoration Hardware Olive Couch

Your tags might be: "Sofa," and "green."

 

 

Here are some key takeaways: 

  • While ‘sofa’ and ‘couch’ can be used interchangeably, ‘sofa’ is the most commonly searched.
  • According to Google, there are 368,000 total monthly searches for ‘couch’ and 450,000 monthly searches for ‘sofa’ in the US.
  • If you’re located in Washington state and sell locally, you may want to use the word ‘couch’ instead, since it’s a more commonly used and searched for word in that area. Local terminology is key!