---
title: What is the Auction End Time?
description: Learn why there's no start date, and the best times to end your auction.
---

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# What is the Auction End Time?

## Learn why there's no start date, and the best times to end your auction.

### **Auction End Time:**

Enter the END TIME of your auction.

*This is the date and time that the auction begins to close.* 

There is no place to enter a start date--auctions go live when you make them live. Auction start times can't be scheduled in advanced. 

![](https://support.auctionninja.com/hubfs/AuctionNinja-Demo-Auction-Ninja%20(46)-png.png)

**Tip for using the "end time" feature:** 

If you don't know when your auction will end, that's totally fine. Some sellers will put an end-date way out in the future, and then they change it once they know when the auction close will take place.

- The best end dates are weekdays after 6:30PM.
- This might not be true for every seller in every situation. Learning your audience is key to developing your business strategy.
- Bidders are highly competitive and driven by entertainment! You will see a huge jump in price point as the first sale begins to close.

### PLEASE NOTE:

Auctions go live when you select "start auction." You will not see this button until after the sale is created.

 

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